ArcheSell

One revenue system. From finding the right customer to winning the deal.

ArcheSell keeps customer context current, surfaces what matters, and helps your team move customers forward — without stitching the picture together by hand.

  1. Find Find the right customers and know why now.
  2. Know Build a complete, continuously current understanding of every customer.
  3. Win Understand what matters and move opportunities forward.

Find the right customers — and know why now.

ArcheSell combines what your company knows about its best customers with company, people and market signals to surface accounts worth pursuing, why they fit and who matters.

Accounts

Your book, prioritized

AccountLifecycleRevenue potentialScout’s move
Showing 10 of 61

Find accounts worth pursuing and know why.

Chainguard logo

Chainguard

200 employees · Software Supply-Chain Security

Kirkland, WA Found jun 28

Lead ScoreLead Score 90, Work first, high confidence

Scout recommends: Pursue

Worth opening now rather than later. A new CISO and a FedRAMP programme in the same month is the narrowest window this list has.

Strong ICPNew CISO
Why this company
Strong ICP · looks like 2 recent wins
Why now
New CISO started, FedRAMP programme announced · Jun 10

Deals like this

$120KExpected deal

Based on your ICP · Your primary ICP

Customers like this

No approved reference for this ICP yet — ask CS/Marketing

Who to start with

  • Nils Aasen

    Nils Aasen · Head of Platform SecurityBest entry

    Suggested: head of platform security — A new CISO delegates tooling decisions for the first two quarters; the platform lead is who actually chooses

Know who matters.

TetraScience logo

TetraScience

Prospect

tetrascience.com ·Boston, MA·Lab automation

TetraScience runs a scientific data cloud that connects lab instruments and harmonizes R&D data for analytics and AI across biopharma. They sell into mid-market and enterprise life-sciences orgs and are scaling their go-to-market team.

ICP fit88Strong
Revenue potential$210K
Buying windowActive
Attention90

Account team

  • Marcus TianMarcus TianOwner
  • Priya NairPriya Nair
  • Lena ChoLena Cho

Scout’s Assessment

A fresh buying mandate just landed — but no champion yet.

A mandate this fresh gets shaped in its first weeks — and it is being shaped without you.

In conversationWorth pursuing nowConfidenceHigh

Scout’s Move

Reach out to Dana Whitfield about reporting consistency

Dana WhitfieldDana WhitfieldBest entryVP Sales

The only contact here who has actually met us — coverage is 1 of 5 roles.

Scout’s read

You have the right entry with Dana WhitfieldDana Whitfield (VP Sales). The next step is to confirm who your RevOps champion is to drive the evaluation and build momentum.

Prospecting motion

1 of 5capped

Missing Executive Sponsor

  • Economic Buyer

    Holds the budget
    Dana Whitfield
    Dana WhitfieldVP Sales

    Confirmed by Marcus Tian · Jun 21

  • Executive Sponsor

    Backs it at exec level
    Nadia Kerr
  • Champion

    Sells it internally
    Priya RamanElena VasquezRavi Menon
  • Technical Evaluator

    Signs off on fit
    Ravi MenonSofia Reyes
  • Influencer

    Shapes the requirements
    Missing
    Not identified

Other people

3
  • Ravi Menon

    Ravi Menon

    Director, RevOps

    Candidate for ChampionCandidate for Technical Evaluator
  • Priya Raman

    Priya Raman

    Sales Ops Lead

    Candidate for Champion
  • Tom Delaney

    Tom Delaney

    Regional Sales Director

    Candidate for Champion

Suggested contacts

3

A revenue record that maintains itself.

Company and people data, emails, meetings, activities, signals and deal history come together as work happens — keeping customer context current without sellers rebuilding the record by hand.

Customer interactions become usable history and context.

  1. Meeting completed , Activity

    Technical review — streaming + governance

  2. New stakeholder understood , Person · Buying Group

    Policy owner joining the next session

    On the technical review Neha Rao said she would bring her VP, who owns the policy side, into the next session — governance is the gate, and its owner is now in the room.

  3. Deal evidence changes , Competitor · Deal

    Databricks named as the incumbent to justify replacing

    The same review surfaced Databricks as the sitting platform any decision has to be argued against.

  4. Next work changes , Action

    Send the governance pack before the next session so the VP arrives briefed.

Confluent logo

Technical review — streaming + governance

WhenJun 30, 1:00 PM
Length52m
OutcomeHeld

Scout’s read

Marco RuizMarco cleared the streaming design; governance is the open question. Neha RaoNeha committed to bringing her VP into the next session, and Databricks logoDatabricks came up as the incumbent they’d have to justify replacing.

What mattered

Commitment

“Then let me get you the access-approval workflow in writing this week — who can approve what, how delegation works, and what the audit record looks like afterwards.”

Marcus TianMarcus Tian24:48

Scout · You’ll send the access-approval workflow in writing this week: who approves what, how delegation works, what the audit record looks like.

Commitment

“Let me bring him into the next session.”

Neha RaoNeha Rao46:30

Scout · Neha will bring her VP, who decides, into the next session.

Competitor

“We already run Databricks for this, so anything new has to be clearly better, not just cheaper.”

Marco RuizMarco Ruiz38:12

Scout · Databricks is the incumbent; anything new has to be clearly better, not just cheaper.

What was discussed

  1. 00:00 – 09:02Streaming design: exactly-once from Kafka, replay from an offset. Marco RuizMarco has no objection; topics are partitioned by region, not tenant, which the connector reads from its config.
  2. 09:02 – 24:48Governance: column-level lineage through the transformation layer, seven-year retention for regulated data and ninety days elsewhere, and who approves access.
  3. 24:48 – 38:12The access-approval workflow, in writing this week; governance as a policy the platform enforces rather than a screen.
  4. 38:12 – 52:00Databricks logoDatabricks as the incumbent and what clearly better would have to mean; the next session, with Neha RaoNeha’s VP.

The words are in the transcript below.

What this produced

  • Policy owner joining the next session

    On the technical review Neha Rao said she would bring her VP, who owns the policy side, into the next session — governance is the gate, and its owner is now in the room.

    Signal on Confluent

  • Databricks named as the incumbent to justify replacing

    The same review surfaced Databricks as the sitting platform any decision has to be argued against.

    Signal on Confluent

  • Prep the governance walkthrough, then multi-thread to the economic buyer

    Scout’s next move on Confluent

Meet transcript

  1. 00:00You

    Thanks for making the time. The plan I had was streaming first, since Marco has the most to say there, and then governance — Neha, I know that is the one you actually care about.

  2. 00:41Neha RaoNeha Rao

    That works. Fair warning that I will spend most of the hour on governance. Streaming is Marco’s problem and he seems happy.

  3. 01:06Marco RuizMarco Ruiz

    I am. We went through the ingest path last week with Tomas. Exactly-once from Kafka through to the warehouse, replay from an offset rather than a full reload, and the schema registry stays where it is. There is nothing in that design I would push back on.

  4. 02:34Tomas BergTomas Berg

    The only thing I would add is that our topics are partitioned by region, not by tenant. If the connector assumes tenant partitioning we would be re-keying about forty million events a day.

  5. 03:20You

    It reads the partition key from the topic config, so region partitioning is fine. I will put that in writing with the connector docs so nobody has to take my word for it in a design review.

  6. 08:15Marco RuizMarco Ruiz

    Then from my side the streaming design is cleared. I would sign off on it today.

  7. 09:02Neha RaoNeha Rao

    Good. Governance then. The thing I keep running into is lineage. Every vendor shows me table-level lineage and calls it done. I need column-level — if a number moves in a board deck I have to be able to say which upstream field changed it.

  8. 13:44You

    Column-level, including through the transformation layer. I can show you that live rather than describe it, but the short version is yes.

  9. 17:30Neha RaoNeha Rao

    The other half is retention. Regulated datasets are seven years and that is not negotiable — it comes from our auditors, not from us. Everything else we would rather keep to ninety days so we are not storing what we do not need.

  10. 21:55Tomas BergTomas Berg

    And who approves access? Right now a request to our warehouse goes to Neha, and it sits in her inbox for a week, and then people give up and export to a spreadsheet. Which is the actual governance problem, if we are being honest.

  11. 23:10Neha RaoNeha Rao

    He is being honest.

  12. 24:48YouCommitment made

    Then let me get you the access-approval workflow in writing this week — who can approve what, how delegation works, and what the audit record looks like afterwards.

Move the opportunity on what actually changed.

See the people involved, recent interactions, buying-group coverage, changes and risks around an opportunity — so your team can act on what matters now.

The record explains what is happening. Your team decides how to move it forward.

Warby Parker logo

Store analytics

Open

Warby Parker·New logo

StageTechnical validation
Amount$125K
Close dateSep 18
Risk
OwnerMarcus TianMarcus TianYou

Scout’s Assessment

Evaluation is active with a September 18 close date.

The economic buyer is still not confirmed, which leaves the committee incomplete.

Scout’s Move

Confirm the buyer

Diego IbrahimDiego Ibrahim has named Beatrice NgBeatrice Ng twice without introducing her. Ask for the introduction in the room, not after it.

Why this deal

  • Warby Parker logoWarby Parker cannot compare store performance across its 240 locations because each region reports on its own spreadsheet cadence.
  • They want one weekly view every regional manager reads the same way, without an analyst rebuilding it each Monday.
  • The pilot across four stores has landed and Maya wants the rollout decision before the autumn planning cycle closes.

Confirmed by team · Last updated Jun 27

What changed

  • Stage advancedSolution fitEvaluation21d
  • Close date movedSep 30Sep 1821d
  • Candidate detected · Beatrice NgBeatrice Ng proposed as Economic Buyer1mo

Open issues

The CRM should work for your team — not the other way around.

Built for work, not record keeping.

ArcheSell connects the revenue record, intelligence and digital workers in one operating experience — so the context your team builds is the context the work runs on.